Last updated: 2 November 2026
These are the rules for using Wine Hero. They are short on purpose.
Wine Hero is made and run by Mark Plavina, in Western Australia. "We" and "us" in this document mean him — it is one person's app, and the email address at the bottom is one person's inbox.
By using Wine Hero you agree to these terms. If you do not, please do not use the app — and if you have already started, you can delete your account from Settings at any time, which removes everything.
You must be 18 or over to use Wine Hero. The app is about wine, and it is not intended for children. If you are under 18, please do not use it.
You are responsible for what you do with your account, including anything typed from it.
Most of Wine Hero is private to you. What other people can see is your handle, your display name and your palate — and only if you publish your profile or become somebody's friend.
There is no tolerance for objectionable content or abusive users. In practice, for the parts of Wine Hero other people can see, that means you may not:
Some of this is enforced automatically. Handles and display names are checked against a list of terms that are not permitted, and a name containing one will be refused when you try to save it. The list is deliberately not published: a list you can read is a list you can work around.
The rest is enforced by people. See the next section.
You can report anyone. Reports are reviewed, and accounts can be removed.
There is a Report option on every profile, and a Block option beside it. Blocking is immediate and silent; reporting goes to us.
Reports are reviewed. Every report reaches us, and we act on what we find. Depending on what has happened, that can mean:
We may remove an account without warning where what has happened is serious enough. We will not do it to settle a disagreement about wine.
We cannot reply to every report individually. That is not indifference — it is one person reading them. If you report somebody, you will not usually hear back, and the report has still been read.
Blocking is yours alone and needs no reason. Reporting is how you tell us; blocking is how you stop seeing somebody. You can do either, or both.
An account is optional. Almost all of Wine Hero works without one — your palate, your wines, your ratings, scanning a list, and the people you add to your table are all on your own device.
You can delete your account from Settings at any time, and it takes everything on our side with it. See the privacy policy for exactly what is stored and what deletion removes.
We may suspend or remove an account that breaks these rules, as above.
Wine Hero makes suggestions about wine. They are suggestions. The flavour profiles behind them are estimates — often estimates about a style of wine rather than the specific bottle in your hand — and the app says so where it matters. Nothing in Wine Hero is advice about what you should drink, how much, or whether you should drink at all.
Please drink responsibly. If you are worried about your drinking, a wine app is not the right help; speak to a doctor.
Nothing in these terms takes away rights you have under consumer law that cannot be excluded — including, in Australia, the consumer guarantees under the Australian Consumer Law. Where those guarantees apply, they apply whatever the rest of this section says.
Beyond that, the app is provided as it is. We try to make it work and we fix what we find, but — to the extent the law allows — we do not promise it will be available, accurate, or free of problems, and we are not liable for loss arising from using it.
Your content stays yours. You keep whatever you type into Wine Hero. You give us permission to store it and show it to the people you have chosen to show it to, and nothing more.
When these terms change, we will ask you to agree to them again. The version is recorded with your agreement, so a new version is a new question rather than a silent update.
Small corrections — a typo, a clearer sentence — will not re-ask. Anything that changes what you are agreeing to will.
These terms are governed by the laws of Western Australia, Australia, and you and we submit to the courts there.
If you live somewhere else, this does not take away any right you have to bring a claim where you live, where your local law gives you that right.
Questions about these terms, or about anything in the app:
It is one person's inbox, and it is read.